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Introducing the Euphoria Collection: A Celebration of Urban Life

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The city is more than just a backdrop; it's where dreams are built, stories unfold, and identities are shaped.

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Euphoria Collection, captures the essence of urban life, translating the beauty of cityscapes into wearable art. Available from Thursday, 15 August 2024, this collection is a tribute to the streets we grew up on and the landscapes that surround us.

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The Euphoria Collection features 10 carefully crafted SKUs that blend the raw edge of the streets with refined elegance. Each piece in this collection reflects the diverse and vibrant character of urban life, from the washed tees that echo the worn beauty of city landscapes to the comfortable shorts that are perfect for navigating the hustle and bustle of everyday life.